How to build a killer social media strategy
Social media is a powerful tool for any business' marketing plan, and building a genuine online following is really important! Social media platforms are a great way to build relationships and develop brand loyalty!
The keyword here is genuine.
Your social strategy needs an authentic following if it's going to be effective. So here's how you can do just that!
How to build a killer social media marketing plan!
First, you need to remember the etiquette of each platform. You don't wanna be that person who posts in all caps, with bad grammar and spelling, who everyone thinks is probably a scam.
So, make sure that whoever is in charge of your social has a great understanding and respect for each platform. Too many hashtags and poor image quality can really be a turn off for potential followers.
Social media shouldn't be used for a hard sell
Your role in society shouldn't be as a marketer, and it definitely shouldn't be as a salesperson! Try view yourself as a publisher instead.
Social media is an opportunity to build relationships, trust and loyalty with your customers. Great social includes a mix of interesting content and compelling offers - try to avoid direct sales calls.
It's measurable - so use that!
And measurable goals are a terrific practice. Most social tools provide analytics, which means it's important for you to have goals for each post!
Get into the practice of creating posts, reviewing the results, noticing what sparks interaction, and adjusting what you need to for next time. This way, you'll know what works for your audience and can play with that.
Use the targeting capabilities to your advantage
It's important to know exactly who your target audience is. How old are they? Where do they work? What do they do in their spare time? What's their house like?
Demographics, purchase behaviour, life events and other indicators can be tested until you're hitting and engaging with a loyal social media following.
There are almost limitless targeting possibilities which allow you to align sponsored views with your target audience, so use this to your advantage!
It's best to narrow your focus and zone in on exactly who your clients are, rather than blindly advertising to everyone.
Be involved, be real, be human
Automation is great, but it's really important to stay involved and present.
Acting like a real, relatable human being in your posts is probably one of the most important things for an engaged and growing following. Sure you can schedule your posts, but don't forget about them. It's really important to monitor and watch for a response.
Be nice, be genuine and show interest in your followers
You're building a community and your followers want to know you. Your online persona reflects your brand, and people can easily recognise when you're being fake.
Responding to comments and posting questions and articles that speak to your audience lets them know you care. Also - using their first name and tagging them in responses invites them to re-engage.
The technical stuff
I can't stress enough how important it is for your platforms to actually function properly. Stuff like your Contact Us buttons leading to the right page and information. Spend time setting up your landing pages to easily convert prospects.
The importance of visuals
Aesthetics are everything when it comes to social! From your posts to the landing page, each visual should be well-considered and designed.
No matter how well you do your targeting and hashtags, you've still only got the length of a scroll to capture someone’s attention. So make the most of it with crazy good images that shout your brand and the lifestyle you're selling.
